Make the site fast enough that people stay long enough to convert.
- Your site takes five seconds to show anything on mobile data.
- PageSpeed Insights is red and you do not know which fix matters.
- Bounce rate is high and you suspect speed but cannot prove it.
Core Web Vitals diagnosis
LCP, INP, and CLS measured on your real pages, not a synthetic average.
Image and media weight
Modern formats, correct sizing, lazy loading, and removing what is never seen.
Script and CSS reduction
Unused code removed, render-blocking resources deferred, bundles split.
Caching and delivery
Cache headers, compression, and CDN configuration.
A process you can see the shape of.
Measure
Baseline from field and lab data so improvement is provable.
Find the real cost
Usually a handful of assets or scripts account for most of the delay.
Fix
Implement in priority order, re-measuring as we go.
Report
Before-and-after numbers you can actually check yourself.
Outcomes, not deliverables.
- Measurably faster pages on real mobile connections
- Core Web Vitals passing
- Lower bounce, longer sessions, more completed enquiries
Speed Optimization — common questions
Yes, but indirectly and directly. Core Web Vitals are a confirmed ranking signal, and speed strongly affects bounce rate and conversion — which is usually the larger commercial impact.
Aim for 90+ on mobile, but treat the score as a summary rather than the goal. The field metrics that matter are LCP under 2.5s, INP under 200ms, and CLS under 0.1.
Yes — most speed work we do is on sites built elsewhere, including WordPress. We audit first and tell you honestly if the platform itself is the limiting factor.
Tell us what you need. We will tell you what it actually takes.
No obligation, no pressure — including telling you if you need less than you think.